In an article called, "This Week in Climate News" posted by Steven Hayward on Powerlineblog.com, he describes a way Al Gore wanted to solve the climate campaign's communications problem. The idea was to present it through intimate reality TV show. Al Gore is known for the documentary "An Inconvient Truth" where he takes a look at how bad the world can get and that most people won't accept the information. For example, businesses are destroying the ozone layer but most people don't want to accept that. The movie threw it in viewers faces.
Al Gore really wants to get elected President. He does not really care about the climate, but he is trying to get people to vote for him by stating he will do something about it and claims things will get done.
You can see Mr. Hayward's cynicism in his words, "Oh what a bonus that will be". While it is true no one wants to hear from Al Gore, and I personally know a lot of young people who are tired of hearing about Al Gore. So even though he is targeting young people by making it a reality TV show, which is what most teenagers and young adults do watch, even if they are completely bored with life and have nothing else to do, they won't want to watch "Climate Reality Project."
Steven Hayward builds credibility by connecting with his audience, saying what we all say in our heads when we think about Al Gore. He appears to be writing a rebuttle to a New York Times article so his intended audience is people who keep up with politics in The New York Times.
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